Energy Culture - why sustainability is good for business
Joe Edginton is an electrician with a mission. He wants to grow his company, Energy Culture, into the top solar panel specialist on Sydney’s Northern Beaches. He also wants it to be the most environmentally sustainable. Because for Joe these two objectives are inseparable.
A strong business has a higher purpose and the vision to achieve it, he says: “You have to understand where you’re going with your company, rather than just working.”
“It’s not just about dollars,” Joe says, success lies in building a business with a deeper impact: “Is it going to make a difference? Is it going to help in some way towards something else?
“I think our business does, on a few different levels, not just by putting solar in but with the message we have behind our business.”
Sustainability is “what sets us apart from other solar panel installers,” he says. “We choose products based on how responsible that company is,” and “it drives people toward us”.
Lots of people, it would seem. Since 2019, Energy Culture’s customer base has almost doubled, growing from approximately 850 to over 1400 residential, commercial and public sector clients currently.
Joe says he was inspired to specialise in renewable energy because he wanted to be “part of the solution, rather than the problem”.
To that end, Energy Culture recycles up to 70% of all materials it uses or replaces, including fluorescent and halogen lights, cable fittings, metal, cardboard packaging and wooden pallets.
Originally, he aimed to recycle everything but found that wasn’t possible with some items, particularly cable drums. He’s still looking for a solution there but, in the meantime, “we recycle as much as we can,” Joe says.
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